MUMBAI: The Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media with 0.28 percent growth. In this category, India TV gained the highest OTS with 99.5 per cent and DD News was the second most benefitted in terms of OTS with 99.1 per cent on an HSM (Hindi-speaking market) excluding 1L market basis.
OTS is the actual census based percentage connectivity of a channel spread across 81 million homes
English movies genre ranked second in the gainers category with a growth of 0.25 per cent OTS in six metros. Movies Now gained the highest OTS with 54.5 per cent whereas Star Movies gained the second slot on the list with 48.4 per cent OTS.
The third position in the gainer's list of OTS was grabbed by Hindi movies with a growth of 0.16 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Max was leading the genre with 94.0 per cent whereas Star Gold stood second with 93.8 per cent OTS.
English news genre pocketed the fourth position in the list with 0.16 per cent growth in which Rajyasabha TV led with 95.2 per cent whereas Loksabha TV grabbed second position with 94.9 per cent OTS in six metros.
Last but not the least, the fifth position in gainers list is taken by the business news genre with a growth of 0.15 per cent. In this category, Zee Business topped the OTS chart with 85.2 per cent whereas CNBC Awaaz was the second topper with 83.4 per cent in six metros.
Among the losers, English GEC was the most affected genre with a drop of 0.80 per cent OTS in six metros with Colors Infinity topping the chart with 46.8 followed by Comedy Central with 45.2 per cent OTS.
Sports genre recorded a fall of 0.72 per cent OTS on an all-India including 1L+ market basis. In this category, DD Sports grabbed highest OTS with 90.3 per cent followed by Star Sports 2 with 82.0 per cent OTS.
Hindi GEC reserved the third position in the losers list with a drop of 0.43 per cent. Star Utsav and Zee Anmol bagged the top two positions with 99.0 per cent and 96.0 per cent, respectively, on an HSM (Hindi-speaking market) excluding 1L market basis.
Infotainment took the fourth position in the losers list with a drop of 0.38 per cent. In this category, NGC got first position with 91.2 per cent and History TV 18 reserved the second position with 89.9 per cent OTS on an all-India including 1L+ market basis.
Last but not the least, Music genre stood at the fifth position with a fall of 0.24 per cent OTS with Sony Mix leading the chart with 90.3 per cent, followed by 9XM with 89.3 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.
