MUMBAI: In a recent development, Gionee’s India ops will be helmed by David Chang. The strategic announcement comes at a time when Gionee with a loyal customer base of 1.25 crore in the country is bullish on strengthening its regional penetration.

Gionee Communication Equipment global sales director David Chang says, “India as a nation, has been exhibiting a great deal of potential for the smartphone business. As part of our global marketing strategy, India ranks number one and the success witnessed in a span of last five years has given us immense optimism to further invest and expand our presence in the market. I am profoundly honoured to be a part of the India growth story and maximise Gionee’s impeccable trajectory advancing our customer base as well as being among the top five phone brands by the next fiscal.”

With an experience of 13 years in the industry, Chang has been associated with Gionee Communication Equipment for over a decade. In his earlier capacity, he has been responsible for driving global sales of the organisation.

In his new role, Chang will lead Gionee India’s next phase of growth in the country, wherein he will drive the overall operations and reinforce the brand positioning in the country, with emphasis on retail expansion, sales volumes and after sales establishing the connect with customers.