Mumbai: Star India chairman and CEO Uday Shankar has been elevated to the position of president, 21st Century Fox (21CF), Asia, effective immediately.

According to 21CF, in his new role, Shankar will lead the company's video businesses across all of Asia, including Star India and Fox Networks Group, and work closely with 21CF leadership on key strategic initiatives in the region. He will continue to serve as chairman and CEO of Star India, a key driver of 21CF’s growth and one of India’s largest media and entertainment companies. Fox Networks Group Asia president Zubin Gandevia, who used to earlier report into 21st Century Fox president Peter Rice, will continue to oversee video brands across 14 markets and now report to Uday  under this realigned regional structure. 21CF’s film business in Asia will continue to report directly to 20th Century Fox Film chairman & CEO Stacey Snider.

“Uday’s new role will enhance our strategic focus across all of Asia and enable us to further capture opportunities, building on the transformation Star India has driven in our most important growth market," said Fox executive chairman Lachlan Murdoch and CEO James Murdoch in a joint statement.

“Under Uday’s leadership, our India business has firmly established itself as a world-class asset with durable businesses across entertainment, sports, satellite distribution and OTT. His strategic vision has put 21CF at the forefront of content and distribution in one of the world’s fastest growing economies, and we are very fortunate to benefit from Uday’s expanded leadership at a global level,” they said.