MUMBAI: Fox Sports, from the Twenty First Century Fox stable, is partnering Twitter to stream a live show and Snapchat to showcase stories with match-day highlights of the Fifa World Cup football to be hosted in Russia from 14 June to 15 July this year.

Fox Sports would produce the show, which will be streamed from Moscow's Red Square on each match day and provide previews, recaps and near real-time video highlights for each game, the company said. According to Reuters, Fox said that the coverage of the tournament will be available in the United States and can be seen using the @FOXSports and @FOXSoccer Twitter handles.

Fox Sports will also produce magazine-like editions of content for Snapchat’s mobile-first audience, called Publisher Stories. The Publisher Story on Snapchat will record the day-by-day highlights of the month-long tournament through recaps, previews and features produced specifically for Snap.

Snapchat will also produce Fifa World Cup “Our Stories” featuring video highlights of goals and other key moments provided by Fox Sports. Snapchat in October 2017 partnered Discovery Communications Eurosport for a European, multi-language deal that will see Winter Olympics content held this year as part of Snapchat’s ‘stories’ feature in Pyeongchang, a county in Gangwon Province, South Korea.

Live-streaming has been one of Twitter’s biggest focus areas since last year as it seeks to attract new users. The company had previously signed a multi-year deal with the US National Football League to live-stream pre-game coverage as well as a 30-minute show.

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