MUMBAI: With original content and a robust distribution strategy, ALTBalaji aims to reach out to a wide base of subscribers. In a bid to achieve these goals, the OTT platform has announced a strategic partnership with Reliance Industries Ltd (Reliance) to make available original content to customers of the online platforms of Reliance, such as Jio Cinema and Jio TV. This content would be enjoyed by all Reliance Jio (Jio) subscribers.
ALTBalaji is available in more than 90 countries and caters to the need of Indian consumers and diaspora spread across the globe. Jio’s established user base of over 160 million will help to strengthen the distribution of ALTBalaji content.
ALTBalaji group COO and CEO Nachiket Pantvaidya said, “Our content caters to the Indian language mass audience and is targeted at 18-45 years demographic. The early response to our content has been good and now we wish to be available inside all environments where audiences exist and consume videos. We believe that our association with the Jio platforms will help us reach their consumers and let them enjoy the content we are proud to present. Our offerings have a very good fit with the Jio Digital Life eco-system.”
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