MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.
Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into a deep sleep.
World Sleep Day is an annual celebration of sleep and a day to reflect on the importance of sleep for a healthy life. “We are a highly sleep deprived society and don’t consider sleep a priority for good health. As a brand, we are committed to raising awareness about the importance of sleep. Our products aid better sleep and The Duroflex Sleep Song is just another offering from us to help everyone sleep better. Track it free to download and we urge you to share it with people who deserve better sleep,” says Duroflex director of marketing Mathew Joseph.
Happy mcgarrybowen senior creative director Naren Kaushik Mudrakartha adds, “The key ingredient of the track is all kinds of yawns - because they are so contagious. While the bed of the track had a soothing arrangement, the yawns were built in to make anyone who heard it sleepy. And thus was born The Duroflex Sleep Song, a first for any brand. The best part was that we knew the track went viral quickly because we started receiving it as a forward from friends within a couple of hours of launching it.”
