MUMBAI: Turner International India Pvt Ltd (Turner) has appointed IndiaCast Media Distribution Pvt Ltd as its exclusive distribution agent from 1 April 2018 for distribution of Turner channels—CNN International, Pogo, Cartoon Network, WB, HBO and HBO HD-to consumers in India, Nepal and Bhutan.

A TV 18 and Viacom18 venture, IndiaCast is known to bring quality content to viewers spanning genres such as general entertainment, kids, news, music, infotainment and movies.

Turner South Asia managing director Siddharth Jain said, “I am delighted to announce the appointment of IndiaCast as our exclusive distribution agent for India, Nepal and Bhutan. I am very confident they will enable us to further enhance our footprint and bring the choicest content to our fans in the Indian subcontinent. We look forward to a long term strategic relationship with IndiaCast.” 

Added IndiaCast group CEO Anuj Gandhi, “At IndiaCast, it is our constant endeavour to curate the best possible exposure for our content creator partners. Turner has a fantastic bouquet of channels catering to a bespoke audience. As we ramp up the distribution network for its channels, I look forward to a long-term association that is founded on mutually beneficial economics.”

After nearly two decades of collaboration, Zee Entertainment Enterprises (ZEE) and Turner mutually decided to work independently in order to drive up subscription revenue, release issued yesterday stated. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.

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