MUMBAI: DEN Broadband Pvt Ltd (DEN) has expanded its hi-speed internet services to 100 cities across India. After an encouraging response to the pilot project in five cities, DEN has already started its first phase of expansion in 15 cities.

DEN’s expansion plan is in sync with the massive growth in the internet consumption in the country. Data usage in India has already jumped by 144 per cent (y-o-y) with average consumption per user in 4G broadband reaching 11 GB per month. The rise in data consumption has not been matched by a corresponding increase in the speed of connection. While India globally ranks 67 in fixed broadband speeds with an average download speed of 20.72 Mbps, mobile broadband speeds still lags at 109th rank with an average download speed of 9.01 Mbps, as per Ookla’s speedtest Global Index, February 2018 report.

DEN Networks CEO SN Sharma said: “This is a game changing moment not just for DEN but also for the Internet users in the country. Our hard work and investment in transforming our Co-ax cable trunk routes into fiber optics will now yield tangible results. For DEN it will mean a minimum investment whereas for our users it will mean best in class Internet speed.”

The company intends to tap this high-potential market by capitalising on its existing cable TV infrastructure and providing hi-speed fixed broadband internet. With speeds upto 1Gbps at affordable prices, DEN Broadband will cater to the future needs of Internet while penetrating further into the untapped markets.

DEN’s fibre cable infrastructure is already present across 13 states. The company plans to roll out through a franchisee model, which will leverage its strength as a leading national MSO with an established on-ground Cable LMO network to usher in a broadband revolution in the entire country. Its 14,000 plus LMO network would use its technology while adhering to the operational standards set by DEN. Being the franchisor, DEN will bill the subscribers directly and collect tariffs from them directly. The franchisee would get paid based on their agreement and size of their investment.

The MSO’s fixed broadband infrastructure is being built using a mix of GPON/FTTX and metro ethernet technologies enabling download speeds from 20 Mbps till 1 Gbps. It estimates a capital expenditure of Rs 100 crore over the next three years. This expansion plan is targeted towards 100 cities across states where DEN has a strong foothold such as UP, Karnataka, Jharkhand and Uttarakhand.