MUMBAI: Video-on-demand service, Viu, has announced a collaboration with production and distribution house Endemol Shine Group to produce a localised, ten-episode adaptation of the global series The Bridge. Viu's aim is to deliver international content formats tailored to be locally relevant along with local content.
“Viu previously achieved success in adapting popular entertainment to emerging markets when it brought the CBS Hollywood Squares format to audiences in India, releasing Tollywood Squares. Today’s news is in that same vein and we believe that working with Endemol Shine to tell this gripping story, while also making it uniquely our own, will captivate our viewers,” Viu Malaysia country manager Kingsley Warner said.
The Bridge is hugely popular in Europe and the US. The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year. In the crime drama, a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case.
“Partnering with Viu is a natural fit for us, given it’s the leading OTT in deliver international content formats tailored to be locally relevant Asia. We expect the premium format of The Bridge to resonate strongly in this region," Endemol Shine International chief executive Cathy Payne said.
The Bridge (Bron/Broen) was originally created and written by Hans Rosenfeldt as a joint production of Sweden's Filmlance International, part of Endemol Shine Group and Denmark's Nimbus Film. The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, with from Norvision and in co-operation with Malmö Stad.
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