MUMBAI: Cosmos-Maya and YuppTV have entered into a partnership paving the way for more kids content on the over-the-top platform. Cosmos-Maya owns a content bank of more than 1000 hours and runs a highly successful bouquet of digital channels under the umbrella brand WowKidz. The latest offering by WowKidz on YuppTV will be available from 27th April.
“We are pleased to venture into the kids’ entertainment space with Cosmos-Maya. Kids are a very captive and influential audience and with the help of Cosmos Maya’s popular content on WowKidz we hope to expand our content library and offer them a spectacular experience on our platform. This association aligns with our vision of creating an offering that caters to audiences of all age groups,” YuppTV CEO Uday Reddy said.
With the help of this association, Yupp TV subscribers will be able to enjoy popular shows such as Motu Patlu , Vir - the Robot Boy, Chacha Bhatija, Eena Meena Deeka, Kisna among others. The Kids content on YuppTV will be available in three languages Hindi, Tamil, and Telugu.
“YuppTV enjoys an envious reach across the global diaspora with over 14.5 million mobile downloads worldwide and this partnership will allow us to reach this audience in multiple Indian languages. With the introduction of our specially curated content on WowKidz, YuppTV too will be engaging with a new audience for the first time. Through this association we hope to introduce our content to kids across geographies especially in the US, UK, Europe, Australia, Canada, etc. further augmenting our footprint across the world,” Cosmos-Maya CEO Anish Mehta said.
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