YouTube web series to showcase road safety awareness across India

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

YouTube web series to showcase road safety awareness across India

YouTube

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road safety awareness is scheduled to be launched in this coming month.

The web series is lead by Ajay Rajpal who leaves no stone unturned to showcase how the road rage turns a good day into bad when something unusual, unexpected and unwanted happens all of a sudden, and how it becomes a turning point for the rest of our life.

Rajpal says, “Road rage is a menace. Inconsiderate driving, bad traffic and the daily stresses of life can transform minor frustrations into dangerous road rage. Far too many drivers are losing themselves in the heat of the moment and lashing out in ways that could turn deadly. Through the first episode of the series, we have ensured that how critical road safety is, and we need deliverance from road rage.”