MUMBAI: Thoughtshop Adertising, a 360-degree advertising and film production company based in Mumbai, has won the creative-advertising mandate for Bayer, a global life science company with core competencies in the areas of agriculture and health care. The agency has provided services to Bayer, from planning, strategy, conceptualisation to film production and execution across television, print, radio and digital platforms.

Thoughtshop Advertising and Film Production founder and chief creative director Vipin Dhyani said, “We are honoured to be a part of the Bayer family, a global leader in the agriculture and healthcare space. We felt fortunate as client showed immense faith in us and bought very bold concepts in contrast to the Agri industry. As the TVC has received positive responses across key markets, we are now charging forward to deliver more riveting offerings for the brand across various mediums.” 

Bayer head of marketing communication Jayston D`souza said, “Thoughtshop has done a very good job on the TVC right from the concept to managing the technicalities, it was impressive. With Thoughtshop’s quality body of work and their in-depth understanding of our brand, the industry and creative requirements, we believe we have found the right partner to assist us in highlighting our brand and key messaging across our core target audience.”  

Thoughtshop delivered its first set of TVCs for Bayer’s hybrid rice seed brands Arize 6444 Gold & AZ 8433 DT both along with print and radio campaigns. It got aired on 20th May, across key regional markets including Uttar Pradesh, Bihar and Jharkhand, where the relevance of the product and its use is higher.

The thought behind the campaign titled ‘The Real Hero’ featuring Bhojpuri superstar Ravi Kishan, draws similarities between a superhero and the product Arize 6444 Gold which is, the real hero for farmers due to its very nature of sureshotness of giving a good yield.