MUMBAI: Bharti Airtel is creating a new way to increase its average revenue per user (ARPU) that involves an integrated payment solution combining the bills of DTH, broadband, fixed line and postpaid mobile, as per a report in Livemint. It is also likely to give a 5-10 per cent discount on the integrated payment.

The report quotes the source as stating that the bundling will do away with the hassle of multiple bill cycles and will increase loyalty. The move comes against the backdrop of Reliance Jio’s disruption. Livemint states that the test is currently on in Hyderbad and the first launch will be in seven to 10 days in some southern cities.

Jio has also mentioned that it will look at bundling its services like 100 mpbs connection, JioTV and VoIP. Airtel is looking at increasing its investment in the broadband segment where it also bundled its OTT apps Wynk Music and Airtel TV.

Airtel Digital TV boasts of 14.2 million customers with an ARPU of Rs 228.