MUMBAI: Sun TV Network’s Telugu channel, Gemini TV, today, will launch a dance show named Rangasthalam. This 1 hour biweekly show will be hosted by actress Anasuya Bharadwaj and will come on air at 9:30 pm. The dance show is named after a recent blockbuster movie and will have 12 stalwarts dancing on hit songs. The show will have OXO, Rexona, HUL and K L Fashions as the main sponsors.
Commenting on the marketing strategy for the show Gemini TV channel head G. Kashinath said,” We have 360 degree campaign. So we are promoting it across mediums- print ads, outdoor hoardings, social media and radio as well. Our main focus will be promoting on social media as we feel that we can reach to a large number of audience through this medium”.
The curtain raiser episode will feature special dance performances by celebrity participants like Aditi Myakal, Gowri Munjal, Madhavilatha and Mannara Chopra, whose performances have already been shot.
Actress Poonam Kaur, who appeared in various Telugu films, is making her debut on the small screen with this show. She is judging the show along with the dancing master J Malini.
Gemini TV has many shows in pipeline one of which is Bol Baby Bol. This singing talent show will launch its season 11 on June 21.
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