MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial Intelligence) 2.0. 

Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters .

The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them. This is a generation for whom their phone is an extension of themselves - where every moment is captured, shared, conversations are started and connections are made. 

A generation that is comfortable in their own skin and are always ready to put their best foot forward. They want the appreciation and all the attention. They are confident to even flaunt their imperfections, because all of this makes them who they really are and that’s the real them. 

The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life and all through this, how Oppo F7 fits in to make the virtual moments even better.

Dentsu Impact chief creative officer Soumitra Karnik says, “Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

Oppo India brand director Will Yang adds, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their Oppo F7.”