MUMBAI: With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media. In week 22, the English movie genre had topped the list.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.46 per cent in six metros. Sony Pix benefited the most in this category with 63.1 per cent.
The third position among the gainers was attained by the Hindi movies genre in HSM excluding the less than 1L-market with 0.41 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.9 per cent.
The English news genre was at the fourth position in the list with 0.27 per cent growth and Loksabha TV catered to 88.2 per cent OTS in six metros.
The fifth position in gainers list was bagged by the Infotainment genre with a growth of 0.17 per cent. In this category, History TV18 topped the OTS chart with 91.1 per cent in All India 1 Lakh+ market.
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Hindi news benefited most, Sports genre most affected: Chrome DM week 22
Demand for regional commentary in tier 3 & 4 towns: Chrome DM
