MUMBAI: A+E networks’ infotainment and lifestyle channels, History TV18 and Fyi TV18, are all set to make the most of the Tamil market. Both entities are now making a switch from using Tamil audio feeds to being full-fledged channels.
The network has started a test transmission service on Intelsat20 satellite at 68.5 degree east. Both the Tamil channels will be paid channels.
The Tamil language is a strategic market with its high TV penetration and viewership. Indiantelevision.com tried reaching out to the company's representatives, but they chose not to comment on the same.
History TV18 appears to have some interesting plans to woo the Indian audiences with localised content. The channel released a documentary named Special Operations India: Pathankot on 25 June. The two previous installements of the Special Operations India series included Surgical Strikes and Myanmar.
Fyi TV18 had earlier launched a show for kids named Best Cake Wins and a cooking show called Love at First Bite.
According to BARC data for week 24, History TV18 managed to garner third position with 2994 impressions (000s) sum, with Sony BBC Earth on top and Discovery channel at the second position. Whereas, Fyi TV18 secured second position with 946 impressions (000s) sum with Living Foodz channel being on the top.
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