MUMBAI: On the occasion of World Music Day, Shemaroo Entertainment Ltd brought all the music lovers together from all over the world through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane.

The digital initiative #LetsPlayAntakshari has reached out to 2.5 million people and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

Shemaroo Entertainment Ltd brought music lovers together from across the world on the occasion of World Music Day through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane. Through this, it reached out to over 2.5 million audiences and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

The game of Antakshari was started with the letter ‘M’ and soon musician and singer Bappi Lahiri joined in and also tagged other celebrities from the industry to carry on the challenge. Famous Indian music composer Bappi Lahiri along with other noted artists like Devang Patel, Meet Kaur, Sonali Khare and many others, too joined in for some great fun.

#LetsPlayAntakshari, which has won the hearts of many music lovers, saw overwhelming response and the initiative specially curated for the music lovers saw a 75 per cent spike in user engagement. The total impressions through this activity were around 3.80 million with a total engagement of over 1.6 lakh.

The age-old game of Antakshari was an instant hit among the celebrities and audiences alike as they joined #LetsPlayAntakshari and started challenging each other. Filmi Gaane channel which has an outstanding community of retro fans on YouTube, started early in the year 2010 recently crossed 11 million subscribers mark ranks as the 12th most subscribed channel on YouTube.