MUMBAI: American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

This partnership will see the agency manage digital assets of the leading global speciality retailer offering on-trend clothing, and accessories. Along with handling creative duties of the brand, Social Kinnect will also be responsible for their online reputation management as well as for strategising on-ground store promotions.

Known for its effortlessly chic, fashion savvy superior designs, American Eagle caters to the fashionable young audience with an array of washes and fits in jeans. Its collection also includes an assortment of quirky clothing and accessories.

Social Kinnect CEO Rohan Mehta says, “It is interesting to work with a leading brand like American Eagle that has made its mark globally. Our expertise in the youth-centric fashion and retail space will ensure that the brand reaches out to its relevant audience. The Indian market is of key importance to them, and through our endeavours, we will ensure that they create the right buzz in this space.”