MUMBAI: Watch what you want, anywhere you want. It’s the month of freedom and there is a bigger reason to rejoice. Celebrating India’s 72nd Independence Day, Eros Now, India’s premiere Video OTT platform brings an exclusive offer for its viewers with ‘Boredom Se Freedom’. Home to a massive library of over 11,000 films along with original shows, music videos and entertainment shows, Eros Now will offer its monthly plus subscription plan worth INR 49 for free, for a month.

Starting August 1, the campaign will run up till midnight of August 15, thus giving users an opportunity of availing the offer benefits across two weeks. That’s not all, a week before Independence Day, Eros Now will also curate a special movie playlist for its subscribers, in congruence with the campaign theme. Users who sign up during the campaign period will get access to the offer subscription by using the code ‘IDAYFREE’ which can be activated by logging on to www.erosnow.com/subscribe.

Commenting on the offer, Ali Hussein, COO, Eros Now said, “Video on Demand is the spirit wherein the consumer can choose to watch, what they want and when they want to. Eros Now and our movies have always been for the masses, ‘Boredom Se Freedom’ is our endeavour for subscribers to sample Eros Now and showcase our breadth of programming.”