MUMBAI: With a growth of 6.09 per cent as compared to last week (30), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 31 of Chrome Data Analytics & Media.
In the English GEC genre, AXN gained the highest OTS with 62 per cent in six metros.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the English movies genre with a growth of 5.35 per cent in six metros. Sony Pix was the most benefitted channel in this category with 63 per cent.
The third position in the gainers was garnered by English News genre in six metros with 4.12 per cent OTS. Loksabha TV gained the highest OTS with 94.8 OTS.
The business news genre was at the fourth position in the list with 2.47 per cent growth and CNBC Awaaz catered to 86.4 per cent OTS in six metros.
The fifth spot was garnered by the religious genre with the growth of 2.20 per cent and Aastha was the most benefitted channel with 97.5 per cent OTS in HSM excluding the less than 1L-market.
