MUMBAI: Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

Shah brings with her more than 21 years of experience and also worked with Publicis IPG and WPP across functions such as client management, planning, buying, research, operations and automation. Prior to this, Shah was as trading head, South Asia for Unilever at Mindshare Fulcrum. She was also part of the founding Publicis Trading team.

Commenting on her appointment Publicis Media India CEO Anupriya Acharya said, “We are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex media environment is well navigated and negotiated for PM client. She will try to bring in not only fresh approaches to deal making as and where required, but also focus on overall value creation for brands including content, in-programme and other such initiatives.”

On her new role, Publicis Media India managing partner and head of Publicis Media Sejal Shah said, “I am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. Publicis Media client roster not only has some of the savviest marketers but also is very diverse with a strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectiveness.”

In her new role, Sejal will be responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets.

Publicis Media is one of the top three media-buying groups of the country, handling billings of over $1.3 billion and a plum roster of clients such as Nestlé, Dabur, Parle Products, Kraft Heinz, Ola, Fiat, Oppo, Citibank and many more.