MUMBAI: Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok. This association will promote Shemaroo’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder with a presence in more than 15 different categories like T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups, Vigo Video and TikTok apps are renowned for creating, sharing and discovering short user generated videos. Both the apps are leading the top charts of Google Play store and iOS free app charts.

In the first phase of partnership between Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform, followed by a presence on TikTok in the next phase. Consumers who login to TikTok and Vigo platforms will have access to a wide array of famous Bollywood dialogues and music from Shemaroo’s library of blockbusters. They can make promotion videos enacting the popular dialogues from epic Bollywood movies. In addition, the Vigo app will be promoted on Shemaroo’s social media and other media assets.

For all the Bollywood buffs who expect some surprise, Shemaroo will upload  their exclusive and iconic dialogues which will be used as skins by audiences who participate in Yedaz-Vigo contest. The winners of this contest will win exclusive gift hampers from Yedaz along with exciting discounts and offers for purchasing exclusive Bollywood merchandise on Yedaz.com.