MUMBAI: Platinum Media, a unit of Madison World, has been appointed as the agency-on-record for Ganesh Grains based in Kolkata.

The account was won in a multi-agency pitch. The account will be handled from the agency’s Kolkata office.

Ganesh Grains MD and group CEO Manish Mimani says, "Ganesh Grains made its modest start 80 years back and since then it has been a journey that has enriched us at every step as we grew from strength to strength. Ganesh Grains is a homegrown FMCG company and one of the leading wheat product manufacturers in India. The company makes various products like whole wheat atta, floor, semolina, gram floor, wheat dalia and various other packaged staples. At this juncture, we are pleased to announce Madison as our communication agency. We intend to leverage Madison experience to scale new heights.”

Madison Group CEO for media and OOH Vikram Sakhuja adds, “We are delighted to have won this account. Our Kolkata office under the dynamic leadership of Antara Chatterjee is growing rapidly. I am confident that our very able office in Kolkata supported by a central team in Mumbai will add a lot of value to Ganesh Grains. We are looking forward to a long and mutually beneficial partnership.”

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others.

The gross billing of Madison Media Group is about Rs 3000 crores.