MUMBAI: With the evolution of time and sensibilities, in today’s culture, the relationship between the parents and their daughters doesn’t change much pre and post marriage. Especially when it comes to being adequately involved in each other’s lives. However, in few cases, parental involvement can also turn into obsessive interference and this creates a new challenge for the married couple. Exploring one such mother-daughter relationship and the interference of this mother in her daughter’s marriage, Sony Entertainment Television launched a slice of life dramedy - Main Maayke Chali Jaungi Tum Dekhte Rahiyo. This mother strongly believes in beti ko bas vida kiya hai, alvida nahin, maintaining a strong presence in her daughter’s life post marriage much to the dismay of her son-in-law!

With an interesting and relatable plot, the campaign highlighting the launch of the show was also distinct and striking! Taking cues from the refreshing concept of the show, the channel creatively used its show logo - a bedecked suitcase as a metaphor to highlight the thought of the show. This was used across mediums innovatively to engage with the consumers.