MUMBAI: Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.
True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.
Flipkart senior director Nishit Garg said, “Marico has a strong lineage when it comes to hair care. Launching True Roots, a new hair care brand from the house of Marico, exclusively on Flipkart, goes to show that e-commerce has become a habit for the real India. We’re sure this launch will be very well received by customers.”
Marico CMO Anuradha Aggarwal said, “We are proud to introduce the newest brand from Marico – True Roots that delays hair greying from the roots. It is a breakthrough innovation from Marico R&D and has been clinically proven to show no new greys in 90 days. True Roots is now available on Flipkart.”