MUMBAI: Digital agency Digitas from the house of Publicis Groupe has elevated Mark McDonald to a national role as head of creative, India.
Prior to this McDonald was leading the creative team for the agency’s Mumbai office.
In his new role, McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad.
He will report to Digitas India executive director Prithviraj Banerjee.
Digitas India CEO Amaresh Godbole says, “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”
Prithviraj Banerjee mentions, “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”
McDonald says, “It’s a huge honour to lead such an incredibly talented team of digitally savvy creatives. Not only are they great people, but they also possess a unique set of skills that span creative, technology, data and media. I know we’ve just scratched the surface of what we can accomplish here, and I look forward to working closely with the teams in taking our creative to the next level.”