MUMBAI: India TV entered at fifth position in the Hindi news genre (rural) according to All India BARC data week 38. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news rural areas. News18 India climbed a slot to the second position in Hindi news urban areas.
English News
Republic TV continued to dominate the English news genre with 942 impressions '000. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 790 impressions '000, 302 impressions '000 and 225 impressions '000 respectively. NDTV 24x7 sits at fifth spot with 206 impressions '000.
English Business News
No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 429 impressions '000. ET Now and BTVI maintained their second and third positions with 190 impressions '000 and 26 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 7 impressions '000.
Hindi News (U+R)
Aaj Tak continued to lead in Hindi news genre with 118712 impressions '000 as compared to News18 which stood in second position with 90296 impressions '000.
ABP News and Zee News are at the third and fourth slots with 86521 impressions '000 and 85853 impressions '000 after interchanging their positions. India TV stood at fifth position with 76514 impressions '000.
Hindi News Rural
Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 57230 impressions '000 and 44026 impressions '000. News18 India and Zee News also retained their third and fourth position with 39963 and 37403 impressions '000, respectively. India TV entered the top 5 list with 31687 impressions ‘000.
News Nation which stood at fifth position last week is nowhere to be seen in the top five list.
Hindi News Urban
Aaj Tak maintained its first position in Hindi news genre (U) with 61481 impressions '000. News18 India and Zee News are at second and third slot after interchanging their positions with 50332 impressions ‘000 and 48450 impressions ‘000 respectively.
India TV and ABP News retained their fourth and fifth positions respectively with 44827 impressions '000 and 42495 impressions '000.