MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media.
In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 0.67 per cent in HSM excluding the less than 1L-market. Aastha was the most benefitted channel in this category with 97.7 per cent.
The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.65 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.1 per cent.
The music genre was at the fourth position in the list with 0.27 per cent growth and 9X Jalwa catered to 94.5 per cent OTS in HSM excluding the less than 1L-market.
The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.20 per cent. In this category, Star Utsav topped the OTS chart with 99.7 per cent in HSM excluding the less than 1L-market.
Also read:
Hindi news benefited most, Sports genre most affected: Chrome DM week 22
Demand for regional commentary in tier 3 & 4 towns: Chrome DM
