MUMBAI: Sundrop, one of India’s most trusted food brands has launced a new cereal, Choco Popz. The product which can be had either as a breakfast cereal or a snack has a crunchy multigrain shell and a dark chocolatey centre ideal for snacking all during the day. 

Increased health consciousness, especially in the metros and tier I cities, has led to consumers having smaller portions through the day and more frequently. Seeing the rise in food consumption among professional, youngsters and kids during the day, the product is a perfect option for a sweet healthy indulgence. It can be eaten as quick breakfast, mid-morning snack, tea break or late night snack craving

While breakfast, lunch and dinner are still prevalent, new occasions like a pre-breakfast, pre-lunch, pre-evening, pre-dinner and an after-dinner are becoming a trend. As per a study conducted, pre-lunch snack is said to be the preferred meal among youngsters, on-the-go professionals and kids.

Speaking about the launch, Agro tech foods vice president of marketing Asheesh Sharma says, “Capitalising on the trends and prevailing consumption patterns, the idea was to launch a product that can satisfy the Indian sweet palette and is yet healthy for a guilt free bite. We are excited to launch this product and we are certain it will soon emerge as a preferred snacking choice across age groups.”

Agro Tech Foods is amongst India’s leading food companies with a portfolio which includes Ready to Cook Popcorn, Tortilla Chips, Ready to Eat Popcorn, Extruded Snacks, Peanut Butter and Edible Oils.

The launch of Choco Popz is the first step towards having a broader portfolio in both Breakfast Cereals and the Chocolates categories in India.

The product is available initially in a 25gm packaging priced at Rs 10 and 140gm priced at Rs 60 and is being rolled out nationally.