Mumbai: Shemaroo Entertainment Limited, one of India’s leading content power house, announced the name of its upcoming OTT brandShemarooMe. The company revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way!
Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user friendly, exclusive, multi-genre platforms that suits the needs of every Indian. With access to plethora of offerings such as Bollywood, regional& devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.
While defining the philosophy of ShemarooMe, thefocus was to bring out the core essence of the Shemaroo brand which is -Being unabashedly Indian. ShemarooMerepresents one’s individuality, and expresses the power of Me, that won’t fade with the outburst of options available in the market. ShemarooMe caters to consumerswho unapologetically prefer entertaining masala, mass content over niche choices.
With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience.
Commenting on ShemarooMe’sname announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said,“The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well.ShemarooMecaters to these audiences who are proud to voicetheir preferences. Withthis insight, we intend to touch the hearts of our audiences spanning acrossmetros and Tier 2 & 3 cities.”
Shemaroo revamped the brand for the current generation and revealed a unique and refreshing new brand identity earlier this year. The OTT announcement is a step towards further establishing Shemaroo’s connect with the new and existing audiences.
Taking the journey ahead with its deep-rooted insights and consumer understanding,Shemaroois now building another milestone with ShemarooMe. The official launch of ShemarooMe is slated to take place in the first quarter of 2019.
