MUMBAI: In a bid to reach out to more international audiences in Africa, NDTV has extended its partnership with pay TV services provider MultiChoice Africa (MCA).
As a part of the new deal, English news channel NDTV 24X7 will now have a much wider reach. Earlier, the channel was available only on the Indian pack, reaching out to 70,000 homes.
"We‘re pleased to have expanded our existing partnership with MCA, wherein NDTV 24x7 will now be available to viewers all across Sub-Saharan Africa. Our reach will grow tremendously to over 3.5 million homes than 70,000 homes at present," NDTV head network distribution and affiliate sales Rahul Sood said.
"With the world having set its eyes upon Africa, we‘re proud to be the only news channel out of India reaching out to millions of viewers across the continent," he added.
In South Africa, NDTV is available to all subscribers on DStv channel 407. In the rest of sub-Saharan Africa, it is available to DStv Premium, Compact, Family and Access subscribers (including all Asian packages) on DStv channel 407.
MultiChoice Africa president Collins Khumalo said, "We are pleased to be making this channel available across a wide range of our DStv products. News is an important television genre and we are committed to providing a diversified range of news programming for subscribers across the continent. MultiChoice is constantly driven to ensure that all subscribers are satisfied with the total offering and we are always looking to offer innovative and unique ways to deliver value to subscribers."
