MUMBAI: Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

The move has been made by Prime Focus with an aim to branch out, expand and establish its foothold in the music business. The company in association with Jam8 and Kwan plan to deliver the best in terms of high-quality infrastructure and technology that caters to all kinds of sonic requirement. Having the likes of Pritam and Jam8, his dream project as able partners, this venture will serve as a one-stop platform that will offer solutions to music across all segments covering movies, advertisements and the OTT space, providing the best of quality music output.

Founder of Jam8 and music composer/director Pritam Chakraborty said, “Jam8 is my baby and helping me nurture it are Kwan and Prime Focus and Kwan. After successfully launching composers who are active in films, television, and advertising...now finally our state of art studio is ready. I am really excited. "

Prime Focus non-executive chairman Namit Malhotra said, “It’s a great opportunity for us to partner with JAM8. Music is something that I hold very close to my heart. Through this collaboration, we would look to enable new talent to bring about a diversified mix of music for all the audiences. Jam8 is a platform under the leadership of someone like Pritam that can bring the best of talent and produce music that will be enjoyed for years to come and we are thrilled to be partnering in that.”

Kwan CEO Vijay Subramanium said, "Pritam da has had the vision of jam8 for years and when he discussed it with us, we truly believed that his vision was transformational. The idea and the platform are unique and will create opportunities for musicians across the country to live their dream. It’s been an absolute pleasure to see this dream take shape."

Prime Focus Business Head Niraj Sanghai said, “Our aim through this venture is to support the abundance of upcoming talent we have in our country. We would like to present these budding youngsters a platform and provide all the best amenities and opportunities to encourage and nurture them. We are proud to associate with Jam8 and we very excited to be part of this initiative”.