MUMBAI: Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

While Giri Jadhav has been announced as the head of advertising in Asia, Sheilen Rathod is taking on the leadership of Ogilvy’s customer experience and commerce capabilities across the region. Ali Kazmi will head Ogilvy’s partnerships in Asia – an extension of his current role in China. Andrew Thomas will be taking on an increased role in developing Ogilvy’s PR and influence offerings in the ASEAN markets. Thomas will continue to be based in Singapore.

Jadhav, Rathod, Kazmi, and Thomas will join Ogilvy’s capability leadership already in place in the region led by Scott Kronick (PR and influence), Benoit Wiesser (brand strategy), and Jerry Smith (digital transformation).

Jadhav is a long-term Ogilvy veteran who started with the network in India and has held various regional positions based out of Singapore – most recently heading the agency’s global client portfolio in the region. Rathod is also an Ogilvy veteran, who has previously worked in Hong Kong before moving to his current posting in China. He now takes on this regional position based in Shanghai.