MUMBAI: LupinLife’s Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful women to walk the ramp through an online audition for women across India.

LupinLife Consumer Healthcare head Anil V Kaushal said, “It’s often seen that women’s health doesn’t receive the attention it deserves. With demanding and multifaceted roles, from homemakers to working women, women’s health usually takes a back seat. Corcal Bone & Beauty is true health and beauty partner of all women which helps them prioritise health – focusing on being healthy within to stay beautiful. Everyone is beautiful the way they are but only good health from within can help stay that way. To create awareness about the link between inner health and beauty, we are delighted to partner with Lakme Fashion Week to showcase a very beautiful collection by designer Rina Singh of Eka as well as have women tell their stories of inner strength and beauty.”

Speaking on the association, Corcal brand ambassador and Bollywood actor Kareena Kapoor Khan said, “I believe age or life stages should not affect a woman’s career. It’s important not to limit yourself. Women can do it all and I have always enjoyed playing various roles on reel – a warrior princess, model, mother just the way I do in my real life. All of this has been possible because I focus on being healthy inside to stay beautiful outside.  Corcal Bone & Beauty health supplement for women helps them to be healthy within and stay beautiful outside.”