MUMBAI: Puma India has appointed Digitas, a Publicis Groupe company, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate that mandate includes digital creative, social media, content, and advocacy was won after a multi-agency pitch. The mandate will be handled by Digitas’ newly launched Bengaluru office.

On partnering Digitas, Puma India head of marketing Debosmita Majumder said, “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

Digitas India CEO Amaresh Godbole said, “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”