MUMBAI: ZEE5, the fastest growing OTT app in the country, announced its partnership with Samsung, the largest selling and most trusted consumer electronics brand. With this partnership, ZEE5 will be available for viewing on all Samsung Smart TVs.

As per the association with Samsung, ZEE5 will be featured in the recommended section to enable easy access for users. This partnership will enable Samsung Smart TV users to access ZEE5 content library depending upon their subscription status.

“Smart TVs are the future of television viewing and as an evolving platform, we consistently strive to keep up with the viewers changing preferences. We believe that owners of Samsung Smart TVs have a keen eye for quality and are willing to invest for a good viewing experience. The technology of Samsung coupled with the content repertoire of ZEE5 will ensure an incredible viewing experience for our subscribers,” said Manish Aggarwal, Business Head, ZEE5 India.

“Consumer-centric approach and meaningful innovation has always been the driving factor for everything we do at Samsung. We are happy to have ZEE5 on our Smart TVs and this partnership is a yet another step towards our ‘Make for India’ commitment,” said Mr. Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.