MUMBAI: In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign. The bold and hard-hitting campaign has been created to promote the product on the occasion of Women’s Day.

Featuring popular social media influencer and theatre actor Shibani Bedi, the video aims to uncover the harsh realities of using menstrual pads. Highlighting the numerous benefits of using menstrual cups, the video encourages women to go from ‘Down with Pads’ to ‘Done with Pads’. Through a bold narrative laced with sarcasm, the video campaign sheds light on how menstrual pads prevent women from embracing life during their periods. 

The goal of this campaign is to encourage women to break out of their ‘inherited habit’ of using menstrual pads and switching to menstrual cups. Sirona Cups made by using FDA approved cushiony medical grade silicone and are reusable, last for a decade, and extremely comfortable to use. Women who embrace Sirona’s breakthrough offering can swim, jog, travel, wear white, and forget worrying about their periods for life.