MUMBAI: Carbonated soft drink manufacturer, Pepsi is celebrating the confidence of Indian youth in its latest campaign ‘Har Ghoont Mein Swag’. Created by Wunderman Thompson, the TVC celebrates the audacious spirit of the new generation.

PepsiCo India director-marketing, hydration and cola Tarun Bhagat said about the campaign, “Pepsi is a brand which has always resonated with the voice of today’s generation. This summer Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – SWAG. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

Wunderman Thompson creative chief Senthil Kumar mentioned, “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This ssummer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”