MUMBAI: Aakhya India, a Delhi based communications and public affairs agency, has been commissioned to manage public relations for global stationery manufacturer Faber-Castell’s India operations.

As part of its mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focused on quality and sustainability.

Speaking on the development, Aakhya India founder and managing director Kavita Datta said, “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country.”

Faber-Castell India head of corporate communications Arti Aggarwal said, “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India”.