MUMBAI: Republic World has announced a strategic alliance with Airtory that will enable the brand’s advertisers to build and deploy interactive engaging ad experiences within a short turnaround time. The advertisers of Republic World will garner advantage of wide array of innovative rich media ads that will create user engagement and increase campaign performance.

In this digital age, as a brand it’s a pre-requisite to game up the mobile and in-app advertising for faster growth. Digital advertising creates considerable value by generating new and sustainable business models. As a brand, Republic World always focuses on offering seamless user experience to the consumers and at the same time creates value for our advertisers.

Republic Media Network CEO Vikas Khanchandani said, “Republic World has been a pioneer when it comes to creating innovative news formats.  Digital is an integral part of our business. We are a technology driven media publisher focusing on new age experience for our consumers. Airtory’s strength lies in producing innovative and interactive ad experiences which will help connect the users on a deeper level. Our partnership with Airtory will enable us to bring exclusive engaging and video ad units for our advertising partners.

The innovations that Airtory brings on board includes range of rich media ad solutions like – Video Wall, Spin Cube, HotSpot, In-line Video and Interactive Video ads amongst other user interactions.The aim is to focus on creativity as a way of engaging with consumers through mobile, combined with the use of data for better targeting.

Speaking about this alliance, Airtory CEO Julian Frachtman said, "We're extremely excited to partner with a great brand like Republic World to help them deliver world class experiences to their users and improved engagement and performance for their advertisers."