MUMBAI: This Women’s Day, Candere by Kalyan Jewellers launches ‘#EkZindagiKhudKeNaam’ to celebrate the women and their passion, dreams, strength, and most importantly-their individuality, or ‘womanity’.

Created by Bandstand Video, the campaign video revolves around the lives of seven such women, who are constantly being asked questions, which next to every woman has faced at one point or the other throughout her life. The general perception of society towards women has been talked about in the video.

Sharing the purpose behind this campaign, Candere founder and CEO Rupesh Jain remarked, “Since ages, women have been conditioned such that their lives revolve around others-looking for them, tending to their needs, or making sacrifices on a daily basis. With #EkZindagiKhudKeNaam, we at Candere aim to stir the society’s conscience pertaining to women, dissociating her identity from her roles serving others and connecting her back to her individual self. Being a woman-centric brand, we hope to encourage society to respect and express their gratitude towards the women in their lives through this campaign, celebrating them for who they are. Most importantly, we aim to support and remind women that it is high time they put themselves first and embrace their womanity.”