MUMBAI: The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.

The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.  NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.

“As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships.  “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”

“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd.  “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”