MUMBAI: R K Arora, ex-CEO of Zee Media and Founder and CEO of Divija Media launched “Maati Music” - a music production division of Divija Media Services Pvt Ltd. The music division aims to provide a platform to young and emerging artists, talented singers, lyricists, music composers, directors, actors and dancers to create content in different genres and languages.

The first song on forthcoming elections“AAO MILKER MATDAAN KAREN” is all set to urge and motivate the youth and first-time voters to participate in governance by casting their vote.In the 2019 polls, 133 million young adults will get to cast their vote – 70 million young men and 63 million young women.

In a Democracy, elections are the biggest opportunity to bring about the changes. And VOTE is the biggest weapon for this change. Commenting on this occasion, R K Arora said, ‘Voting’ is not only our ‘Right’. In fact, it is our responsibility as a citizen and we all must fulfil this responsibility with seriousness. We all MUST cast our vote and must also inspire others to cast their votes.”

Hailing from Delhi, the singer S K Gautam is a young boy who is student of 12th standard. Music is composed by AnkitTyagi, Music Director who has an experience of 7 years in this domain. The lyricist - Akhil Singh has written more than 150 songs in the span of three years for various music companies like T-series, Zee Music, Sonotec music, Chanda music and Wave Music.

Two songs have already been recorded will be released soon during this month.SwenToday, News Portal and You Tube channel is also part of Divija Media Services Pvt. Ltd.