MUMBAI: The ABP News Network appears set to launch ABP Ganga, a 24-hour Hindi news channel for Uttar Pradesh and Uttarakhand, on 15 April.

In February, the ABP News Network had received four new TV channel licenses from the Ministry of Information and Broadcasting (MIB) in February under the names ABP Andhra, ABP Ganga, ABP Kannada, and ABP Tamil.

Currently, the ABP News Network operates four news channels ABP News (Hindi), ABP Majha (Marathi), ABP Asmita (Gujarati) and ABP Ananda (Bengali), in addition to a digital news channel ABP Sanjha.

Altering its strategy under TRAI’s new tariff regime, the formidable news network has converted its pay channels to free to air (FTA).

Earlier, the news network bolstered its national editorial team with the elevation of Pankaj Jha to senior editor national and political affairs.