MUMBAI: Madison Media has announced the appointment of Amol Dighe as Madison Media Ultra chief executive officer and head investments, based in Mumbai. Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, Dighe will be head of investments for Madison Media Group.

Dighe is a seasoned media professional with 22 years of experience across agency, client, broadcast and content companies. He is well versed with all aspects of Media – media agency management, sales and sales strategy in broadcasting, planning, buying and negotiations, commercial and operations systems, business planning and developing media business systems coupled with analytics.  

He started his career with  The Times of India in Response, and then moved on to Mindshare Fulcrum where he had a long stint on the Unilever business. His Media skills helped him set up sales strategy teams at Star TV, where he was the strategy head for 4 years. He then moved on to Unilever as the regional buying and operations head for the APAC region.

He has also worked in Mindshare Indonesia in a leadership role, post which, he moved back to India and joined Omnicom Media Group in a leadership role. He has been the business head at Amagi, a media technology company in geographical targeting of consumers. His last stint was in the area of content development and celebrity management with CA Media, a KKR invested company.

Says Madison Media & OOH partner and group CEO Vikram Sakhuja, “We are delighted to have an experienced professional like Amol join our Madison Media Leadership team and am confident that with his width of experience, Amol is going to contribute significantly to our key clients and to Madison.”