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MUMBAI: UTV Action, India?s first action channel has always been synonyms to adrenaline, muscle and power. In its continuing effort to do so, UTV Action celebrates action through Panja Championship in media agencies across three cities Mumbai, Delhi & Banglore. This competition will be held keeping in mind the global standards of arm wrestling.
The competition will be spread across two rounds. The first round will involve participants competing with each other within the same agency. Further to which, the winner?s from each agency will compete among themselves in the regional finales at the UTV Action Panja Championhip which will happen on 15th, 16th and 17th at Bangalore, Mumbai and Delhi respectively. The winner from each city will be declared as the regional winner which will be followed by a flashy party for all the trade collaterals.
Kunal Mukherjee, Marketing Head, UTV Action comments "Through this initiative we attempt to inject a dose of action in our trade consumer?s minds. UTV Action has been in the action arena for a while now. By organizing this Panja Competition, we wanted to take the opportunity to also include our partners and colleagues in sharing our emotion and commitment towards the areas we focus on.?
