MUMBAI: Saint-Gobain awarded its media duties to Vizeum India, a media agency from the house of Dentsu Aegis Network. The agency bagged the account following a multi-agency pitch.

Under this partnership, Saint-Gobain is launching its new brand campaign after a gap of 15 years. The campaign will be rolled out nationally across television, digital, and content streaming portals. It will also be supported by a strong on-ground activation to seed the message of purity and brand-recall in an experiential way.

Saint-Gobain India Glass Business director - sales and marketing Unnikrishnan AR whilst welcoming the Vizeum India team to the Saint-Gobain account, appreciated the media solutions and approach that were brought to the table. He also added, “We are happy to have them on board and hope they will effectively communicate our key brand attributes through our media campaigns.”

Vizeum India CEO Himanka Das commented, “It’s a moment of pride to be the communication partner of a brand such as Saint Gobain who are leaders in business for 3 decades. We are thankful that the marketing team of Saint Gobain has placed trust on our ability to deliver brand KPIs in a complex media ecosystem.”

Vizeum India associate general manager (south) R Kumaran added, “We are extremely happy to have Saint-Gobain as part of our client roster.  We shall strive to build a much stronger brand in the times to come.”

Kumaran will be heading this business from Chennai.