MUMBAI: India, May 08, 2019: CupShup, the venture known for the popular technique of converting tea and coffee cups into a platform for brands, has launched a campaign promoting The Viral Fever’s (TVF) latest original, Kota Factory. The first-ever black and white series is being promoted through paper cups available in over 100 tea stalls in Kota.

Revolving around the lives of IIT aspirants in Kota, the series focuses on the coaching industry and other aspects of their life. The show premiered on 16th April on TVF Play and YouTube. The series stars prominent names such as Mayur More, Jitendra Kumar, and Ahsaas Channa.

Speaking about this, Mr. Sanil Jain, co-founder, CupShup, said, “We are excited to collaborate with TVF for the Kota Factory series. The city is the coaching hub of India and our tea cup branding will be a way to stimulate interesting and insightful conversations around their lives. Working with TVF has been one of the most interesting experiences given that everything from the series to the promotional features are in black and white. This collaboration is truly unique for CupShupand also reinforces TVF's status as a disrupter in the world of digital content.”

Kota Factory revolves around the life of Vaibhav (Mayur More), a 16-year-old student who moves to the city with hopes of clearing JEE and getting admission into IIT. The show follows his journey as he learns to cope and compete under pressure.