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MUMBAI: Text 100, a leading global PR consultancy, has promoted David Lian to APAC Social Media Practice Lead. He will be responsible for providing senior consultancy on social media communications to Text 100?s offices and clients throughout Asia Pacific, sharing the latest insights and trends, and developing service offerings in conjunction with Text 100?s global social media leadership team. David, who formerly held the position of ASEAN Social Media Strategist, will split his time between client service delivery, new business development, thought leadership and internal training.
?As a digital native who has spent his entire career in Asia, David truly understands the nuances of this diverse region. It was a natural progression for him to take on this expanded role and provide leadership for our consultants and clients across Asia,? said Jeremy Woolf, Global Social Media Practice Lead, Text 100.
A core member of Text 100?s global social media leadership team, David will lead a team of 13 social media specialists across Asia whose mandate is to ensure Text 100?s 500 consultants are equally adept at both digital and more traditional communications consultancy.
?David will build on his ASEAN expertise to provide consultancy to clients across Asia Pacific on how best to navigate their complex markets, ensuring their communications programs appropriately use social media channels,? added Mr. Woolf.
David has worked in the public relations industry for more than seven years, consulting with blue chip clients on social and traditional media strategies. He?s delivered award-winning social media programs including the Nokia Insider blogger outreach program (Technology Campaign of the Year, Malaysia PR Awards 2008) and the DiGi Telecommunication?s DiGi Broadband launch (Gold Campaign of the Year, Technology Campaign of the Year, Consumer Launch of the Year, Malaysia PR Awards 2009)
?I?m looking forward to expanding my remit and helping our clients across Asia Pacific embed social media into their businesses rather than simply using social channels for standalone marketing activities. Social media touches more than marketing ? it influences all aspects of business - and it?s exciting to help drive this change,? said David Lian. ?A large part of this role is to encourage our clients and staff to be curious, continue to experiment and be willing to take risks.?
David is based in Text 100?s Kuala Lumpur office. He will report to Jeremy Woolf, Text 100?s Global Social Media Practice Lead, who has overseen the agency?s APAC Social Media Practice for several years.
